As the “metaverse” slowly transitions from buzzword to reality, the augmented global expo – a gathering of augmented reality CEOs, engineers, creators, consumers, and investors – has shown what the future of the industry could look like.
Since its first event in 2013, AWE has grown to more than 250 augmented and virtual reality companies from around the world. The 2022 conference, which ran June 1-3 at the Santa Clara Convention Center in the Bay Area, was the biggest yet — and it was filled with new experimental forms and new technology.
One example of the new approach to the conference: a three-act augmented reality theatrical performance at the conference titled “MetaTr @ versal: A Day in the Life”. The play, written by Sofia Mushacha, an expert in extended reality (XR) technology, used virtual reality screen mirroring to tell the story of an entrepreneur who is setting new standards for interoperability for investors.
“It was very ambitious, because we were using technologies from ARWall,” said Andrea Lowry, COO of AWE. “I can’t even describe all the different audio and visual inputs, time, energy, creativity, and technology that went into this thing.”
This year’s AWE featured keywords, break rooms, and a technology pitch that included interactive and immersive experiences. Here are the five features of the conference and advanced technology.
New Magic Leap headphones
Lines began rolling around the corner of the Magic Leap booth before the show floor officially opened, as crowds gathered to experience the new Florida-based company.
Magic Lip 2 Augmented reality headset.
Participants were paired up and assigned to one of three presentations. I was able to try the “wildfire” demo, where the glasses scanned a symbol printed on a circular table top and displayed a topographic map. The demonstrator toggled the overlays on and off, showing weather and fire spreading across the landscape. The company hopes its technology will be used in the future to train first responders, as well as workers in manufacturing, health and defense, among other industries.
The new headset aims to tackle some
Problems With the launch of its first incarnations – including a narrow field of view and a limited range of applications – by expanding the horizontal field of view from 50 to 70 degrees and reaching more potential partners.
The most impressive part of Magic Leap 2 was the optical dimming, which shuts off nearly all light outside of the tabletop augmented reality elements, drawing users’ focus to the data and reducing glare in outdoor environments.
Tilt Five: Immersive Table Top Games
tilt five It was another popular booth. The startup produces augmented and virtual reality game hardware, and has partnered with third-party game developers to build software that integrates tabletop games into augmented reality experiences. The complete system includes a gamepad, a light pair of augmented reality glasses and a joystick.
The company has raised more than $1.7 million in fan funding on the Kickstarter crowdfunding platform. The completed products have been shipped to their backers since December and are hoping to have all of them dispatched by the end of the summer. Now, she has set her sights on expanding her offerings.
“We just signed with Asmodee Digital, which makes games like Catan, Carcassonne and Gloomhaven,” said Stephanie Grenal, head of communications for Tilt Five. “So we’ll take a set number of their titles and put them on the board.”
Since last year’s AWE conference, Tilt Five . has been added
Mixed reality streaming, which allows fans to share their adventures on live broadcasting and social media platforms and the”XE GameboardA bigger board that tilts up so you can see more in the game.
The TikTok booth showcases new AR features on June 3, 2022. Photo by Mallika Singh
TikTok is playing an augmented reality catch-up game
About 2 months ago, TikTok was launched
influence house, which is an augmented reality development platform that plugs directly into its mobile app. It is an attempt to follow creative studio apps like Meta’s Spark AR Studio for Facebook, Instagram, and Snapchat’s Lens Studio.
Effect House is built on a visual scripting platform and a set of popular templates that aim to make it easy for creators to create their own visuals every day, without having to know much about writing code.
According to Garret Fuselier, Head of Augmented Reality Creative Engineering at TikTok, there are already about 1,000 content creators.
Discord House Influence And videos using Effect House have already reached over 1 trillion views.
Fungi: Increase your play with gnomes
L.A.-based digital artist and sculptor Ayman Akhtar has brought him back in 3D modeling and animation at studios including Nickelodeon, Dreamworks and Blizzard to develop his own line of augmented reality toys for kids — shaped like tiny “dinosaur mushrooms.”
fungi It started as a collection of realistic plastic toys in 2017, funded in part by Kickstarter. Three years later, Akhtar partnered with augmented reality company Octagon Studio to build ARise, a camera app that brings physical games to life and supports interactive gameplay.
Next for the company is more application integration, card functionality, and a second series of characters.
“If we have a card that has been read in addition to the object, we can play the animation, we can play the background changes,” Akhtar said. “So we can make narrative board games that can actually convey stories and increase interaction between players.”
Fungisaurs was one of the only companies in AWE that had a product specifically for children.
A conference attendee tries on HaptX DK2 gloves on June 3, 2022. Photo by Mallika Singh
HaptX: a training prototype, not a product
HaptX, a leading manufacturer of XR haptic devices, manufactures augmented reality products for customers in training, manufacturing, design and remote robotics. The company is headquartered in Redmond, Washington and has offices in San Luis Obispo and San Francisco.
Its development kit, the DK2 Gloves, uses compressed air to simulate resistance by applying pressure to the back of the gloves, up to eight pounds of force per finger and up to 40 pounds in the hand. The glove-shaped air surrounds the touched objects in virtual reality worlds.
Recently, HaptX worked with Nissan to form a model
Nissan Leaf Almost electric car. Its system allows designers to touch and interact with a virtual car, eliminating the need for expensive and wasteful prototypes of cars, which can cost up to $200,000 per model. Meanwhile, HaptX gloves cost the top five figures for enterprise customers.
HaptX had a static and mobile beta terminal at AWE. The mobile device was placed in a backpack. One woman who tried it at the fair said that the backpack weighed the same as two MacBooks.
“This will get a lot smaller in the future,” said Victor Orevo, Account Manager at HaptX.
He said the company aims to shrink the size of the mobile device once it is manufactured on a large scale.
Watch keynote presentations on the AWE.Live mobile app (
Iphone/ Android), where the rest of the sessions will appear by the end of next week. View this article in video form on our website TikTok page!
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