Michelle Wie West collaborates with LA Golf, forming an initiative aimed at supporting LPGA players

Michelle We West She will lead a new women’s partnership initiative with LA Golf, the golf equipment company, with the goal of providing fair and equitable support on and off the field to LPGA players.

Committed to treating female golfers with the same respect as their male counterparts, LA Golf will provide its LPGA partners with complete health care including mental health days, paid maternity leave, performance-based rewards, and concierge services.

Wee West, a board member and an investor from LA Golf, said. “And all of that – he adds, and hopefully this helps extend their careers. They can play with fewer injuries. They can play with less pressure and have mental health support, all that.”

Wee West, 32, has met with Red Dickens, CEO of LA Golf, over the past year to create an initiative based on her experiences and observations as a professional golfer.

“The LPGA Tour does a great job with daycare, maternity leave, and mental health support,” Wee West said. “But the Tour is doing everything it can; we need corporate support for the players. That’s why I think it’s really great that LA Golf, as a corporate sponsor, is helping to change and create dialogue in this sponsorship landscape.”

After many discussions about how golf’s partnerships with brands often fail to fully support the off-court LPGA player, Wie West and Dickens decided they needed to create a one-of-a-kind model.

“The point of the L.A. Women’s Golf Initiative is that Michelle is a member of the Board of Directors, giving her the authority, the green light and the legislative paper to do what she believes should be done based on her experience,” Dickens said. “It’s not about calculating risk, and it’s not about operating the economic model per se. It’s the right thing to do at the right time, and Michelle is the right person.”

Wie West said she didn’t fully realize the challenges professional golfers faced when it came to traveling from one tournament to the next, although she was aware that women didn’t get a fraction of what professional men get when it comes to travel.

“My eyes really opened when my husband and I traveled with the Warriors and saw how they travel,” said Wee West, who is married to Johnny West, CEO of the Golden State Warriors. “It’s all done for them, and it’s the same on the PGA Tour as well.

“In the meantime, I remember hoping and praying that my golf bags would show up on the carousel at the airport. I’ve been fortunate to travel with a team during my playing years, but I know there are a lot of girls out there who don’t even have that luxury.”

Wie West announced last week that it was stepping back from professional golf. After competing in this week’s US Women’s Open in Pine Needles, West West said the only other tournament left on its competitive golf calendar is the 2023 Women’s Open in Pebble Beach.

Since her rookie year in the LPGA in 2009, Wie West has won five tournaments and one major tournament, the 2014 US Women’s Open.

“I wanted to let people know that ‘Hey, I’m going to back off from golf, but I’m not too far from the game,'” Wee West said.

Wie West said it wanted to create a legacy off the course and implement what it called “meaningful projects” that will make a difference for future generations of female golfers. You will lead the selection process for up to five professional golfers who will be part of the 2023 LA Golf Women’s Team.

“I think we’re really interested in players who are interested in disrupting space, who know their appreciation for the science and technology that goes into it — players who are not afraid to take risks and try something new,” Wei West said. . “We hope to create a dialogue in the golf industry and get people talking, getting athletes talking, be like, ‘Hey, I deserve this. I’m receiving this. Like, what can you offer me? What can i do for you? “

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